New Delhi, Dec. 6 -- Aamir Khan has called for a stronger push towards pay-per-view releases in India, highlighting it as a key revenue opportunity for filmmakers and a major shift in how audiences consume cinema.

Speaking during a conversation with Sonal Kalra, Chief Managing Editor - Entertainment & Lifestyle, Hindustan Times, Aamir said the film industry must unite to introduce pay-per-view as a standard window - placed between a film's theatrical run and its OTT release.

Aamir explained that he had experimented with the model earlier, but stressed that true impact would come only if the industry adopts it collectively.

"I was doing it alone, not as an industry move. It would be nice if the industry tries to create a window for pay-...