New Delhi, June 13 -- We live in a world where free apps, streaming platforms, and social networks are built into everyday life. No sign-up fees. No monthly charges. Just convenience, on demand. But if you've ever wondered how these companies survive, let alone thrive? The answer lies in something far more valuable than your money:your data.

The idea of "free" tech is an illusion. Behind every app or service that costs nothing upfront is a business model built on monetising user behaviour. Here's what that actually means, and how to protect yourself.

You've probably heard the phrase: If you're not paying for the product, you are the product. That's not just a clever line, it's the foundation of modern digital economics. The majority of ...