New Delhi, Aug. 4 -- Hero MotoCorp has reportedly discontinued its Mavrick 440 motorcycle, possibly marking an early end to what was the company's most ambitious entry into the premium motorcycle segment.

According to media publication Car&Bike, the decision comes less than a year and a half after the Mavrick's debut, following consistently weak sales performance.

Citing sources, the publication reported that several dealerships have stopped accepting bookings for the motorcycle, and the model is anticipated to be officially withdrawn from the company's product portfolio.

Launched in early 2024, the Mavrick 440 was intended to compete in the growing modern classic motorcycle segment, going up against rivals such as the Honda CB350 seri...