New Delhi, April 9 -- The health ministry has been urged to enforce strict restrictions on ads promoting high fat, salt and sugar (HFSS) products because of alarming links to India's escalating non-communicable disease (NCD) epidemic such as obesity, diabetes and hypertension, particularly among children.

The Nutrition Advocacy in Public Interest (NAPI), backed by the Press Council of India, has written to the health ministry to push for stricter regulations in the wake of the Economic Survey 2024-25, which highlighted a dangerous surge in the consumption of ultra-processed foods (UPFs) and their direct correlation with India's worsening public health.

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