New Delhi, March 30 -- Business families should engage the next generation in entrepreneurship early, while also allowing them to pursue interests such as working with startups, facilitating unlisted deals, and philanthropy, said Harsh Mariwala, chairman of Marico Ltd.

"It's very important for the family elders to create the right culture among youngsters to inculcate values about business. it means taking youngsters to factories, to marketplaces-I do that with my grandchildren," Mariwala said, speaking at the Mint India Investment Summit in Mumbai on Saturday.

"I think the second thing is to ensure that just because you are born in a business family you don't have an entitlement mindset where you assume that you will automatically go i...