New Delhi, Oct. 30 -- Groww, an online stock broking platform, is betting big on wealth management and lending, apart from its bread-and-butter broking business to be the cash cows in the face of heightened competition in the sector.

Lalit Keshre, cofounder and chief executive officer (CEO), said he's confident of the growth areas that the company has identified over the next five to 10 years as it approaches a Rs.6,800 crore initial public offering.

"From when we launched in 2016, so many mutual fund apps have come up-there are so many brokers out there. But what we have learned is that our growth is not constrained or not kind of blocked by what competition we have. I think growth is always blocked by not providing what customers want...