New Delhi, Dec. 9 -- Public relations will have to adapt to rapid advances in technology while remaining rooted in India's social and cultural realities if it is to support the country's long-term development goals, Uttarakhand Governor Lieutenant General Gurmit Singh (Retd.) said at a meeting with a delegation of the Public Relations Society of India (PRSI) in Dehradun.

The delegation met the Governor at Lok Bhawan on Saturday and invited him to the 47th All India Public Relations Conference, scheduled to be held in Dehradun from 13 to 15 December.

Singh said public relations has a role in interpreting what he described as India's "soul" - its social fabric, cultural values and public sentiment - and in communicating these in a structu...