New Delhi, March 31 -- The government's generic drug stores in Assam and Rajasthan have helped households save 40% on medicines, according to a study of nearly 500 people from the two states.

The study showed that two thirds of Jan Aushadhi consumers belonged to well-off households and in the case of more than half of Jan Aushadhi consumers, at least one family member is a graduate.

The Pradhan Mantri Bharatiya Janaushadhi Pariyojana (PMBJP) commonly known as Jan Aushadhi scheme is led by the department of pharmaceuticals. The drugs sold at Jan Aushadhi Kendras are generic medicines that are 50-80% cheaper than branded ones, according to the central government.

The research was conducted by the Centre for Media Studies, a non-governmen...