New Delhi, May 16 -- YouTube has announced a new artificial intelligence-powered tool designed to help advertisers reach viewers at the most engaging moments in a video. The feature, known asPeak Points, was unveiled at the company's Brandcast event in New York and is currently being rolled out as part of a pilot programme.

The Google-owned platform explained that the new system uses Gemini, its advanced AI model, to analyse video content and identify the precise moments when audience engagement is at its highest. These high-engagement moments will be strategically selected for ad placements, aiming to improve advertisement visibility and effectiveness.

In a blog post, YouTube highlighted how the feature is intended to benefit both adve...