New Delhi, Nov. 23 -- Google has released a new entry in its long-running BestPhonesForever campaign, this time borrowing the mood and melody of the newly launched film Wicked: For Good to take a playful swing at Apple's iPhone.

The latest spot shows an iPhone admiring a Pixel device before suddenly breaking into a musical number inspired by the film. During the light-hearted serenade, the iPhone gushes over the Pixel and credits it with introducing innovations that Apple later adopted. Google highlights features such as call screening, AI-powered photo clean-up tools and a conversational virtual assistant, suggesting Pixel users enjoyed them well before they arrived on the iPhone.

The ad leans heavily on humour and theatrics rather tha...