New Delhi, June 27 -- Google is doubling down on the power of its AI with a brand new app that allows users to virtually try on their favourite clothes before they actually buy them. The new experimental app called "Doppl" is part of the Google Labs which is the department of company responsible for trying out new features before they are added to more mainstream apps.

Doppl builds on the new Google Shopping capabilities that were announced in May but streamlines them even further with a dedicated app and some new features.

With Doppl, users can upload photos or screenshots of outfits they want to try on and instantly see what they would look like. Google says that with its try-on feature, Doppl creates a digital, animated version of th...