New Delhi, Feb. 20 -- Indian meme marketing startup Wubba Lubba Dub Dub (WLDD) is in talks to acquire ScoopWhoop from troubled content-to-commerce firm Good Glamm Group.The proposed sale of ScoopWhoop comes a week after the Prosus-backed group sold back Sirona Hygiene to its founders. The sale will help the cash-strapped group to meet some of its immediate payment obligations, two people with knowledge of the deal said.

"WLDD has given a term sheet, and currently, due diligence is being carried out," the first person quoted above said.

This time around, ScoopWhoop, which was acquired in 2021 by the Darpan Sanghvi-led group for Rs.100 crore, is now being sold for Rs.18-20 crore, the second person said. This would help the company meet so...