New Delhi, Sept. 22 -- Gold continues to scale new highs, setting benchmarks. On September 22, it traded at Rs.11,302 per gram (24K) and Rs.10,320 per gram (22K). The price rise underlines its enduring festival appeal, especially with the beginning of Navratri.

As we continue to build on with the festive season starting from Navratri, Dussehra, all the way up to Diwali, the popularity of physical gold as an investment asset class is expected to gain more traction.

Here are five more compelling reasons why physical gold continues to remain unbeatable for festive celebrations and matrimonial occasions.

Physical gold is trusted across the country and has universal recognition and acceptance. Whether in the form of jewellery, bars, or coin...