New Delhi, Oct. 10 -- The Indian retail investors continued to plough funds into mutual funds in September, with a stark shift visible in investor preference amid declining equity market's appeal and glittering precious metals.

Overall, the mutual fund industry added 40 lakh folios in the month, with the total assets under management (AUM) inching to Rs.75.38 lakh crore from Rs.75.18 lakh crore earlier, suggests the latest AMFI data released today, October 10. But what stands out is the retail rush in gold and silver ETFs amid the rocketing precious metal prices.

Retail investors have invested almost Rs.8500 crore in the gold ETFs this month, which is over 10% of the overall AUM. This is exactly in parallel with gold having delivered mo...