New Delhi, March 21 -- Mamaearth co-founder Ghazal Alagh has shared her mantra to build a successful business, and it is not what you think.

Contrary to the popular belief of hustling to make a startup work, the Mamaearth co-founder advised not to give 100 per cent energy everyday as it can backfire.

"If you are serious about building a solid business, don't give your 100% every single day," the entrepreneur said in a post on LinkedIn.

Alagh described her mantra as the '85% Rule', focussed on strategic prioritising.

"Over the years, working around the clock, I have realized that constantly pushing for a perfect 100% can actually backfire. Instead, one should learn focused effort and strategic prioritizing. I call it the 85% Rule," she...