New Delhi, Aug. 3 -- The Pittsburgh-based retailer recently launched a new line of denim called The Sydney Jean in partnership with the actress. Proceeds from the collection will benefit Crisis Text Line, a mental health support service.

The fall 2025 campaign was initially introduced as "a return to essential denim dressing," with the Euphoria star modelling a 1970s-inspired ensemble that included flare jeans and a matching denim jacket.

In one of the promotional videos, Sweeney is seen playing with words, telling viewers, "Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color." She then adds, "My jeans are blue."

Each video ends with the tagline: "Sydney Sweeney has ...