New Delhi, Oct. 24 -- For Gen Zers, the world truly is their oyster. Independent, digital-first, and financially aware, they are taking charge of their lives sooner than any generation before them.

Priya, 24, for instance, checks her crypto portfolio three times a day and hasn't missed a systematic investment plan (SIP) payment in 18 months. Yet when asked about her health insurance, she looked unsure. "It's there, but I'm not sure what it really means for me," she said.

This isn't apathy, it's a wake-up call for all of us in the industry to make insurance as clear, convenient, and relevant as the rest of Gen Z's financial life.

Gen Zers and millennials now drive nearly 85% of all insurance purchases. Yet, despite their financial liter...