Mumbai, Oct. 26 -- Esports and gaming major JetSynthesys is the latest company to enter the concert production business. Its live events vertical JetAlive will produce Re:Sound, singer Lucky Ali's latest India tour, beginning January 2026.

"Lucky's music has resonated across generations and we couldn't have found a better collaboration," said Rajan Navani, founder and chief executive officer (CEO) of JetSynthesys, in an interaction with Mint.

Navani said the company will use live concerts and other experiential events to engage its existing base of customers drawn to gaming and esports. JetAlive is headed by Kumar Razdan, former top executive at BookMyShow's live events business and Nesco, a conglomerate with interests in event manageme...