New Delhi, Oct. 5 -- Dream11 is relaunching as a free‑to‑play, ad‑supported fantasy platform even as the comeback raises a harder question of how to replace commissions from paid contests while keeping fans engaged at scale.

Speaking with Mint, Dream 11's chief marketing officer (CMO) Vikrant Mudaliar said the near‑term priority is to preserve the contest feel and add free‑to‑enter contests, widen ad formats, and increase contests per match without breaking gameplay flow.

Dream11, India's once-largest fantasy gaming app that has relaunched with ad integrations from companies like Swiggy, Astrotalk and Tata Neu, highlights the central challenge: preserving the contest feel where fans return to build te...