New Delhi, Feb. 24 -- How much chicory is in your coffee? If you're not sure or don't care, you will get to know starting in July, when the percentage of chicory will be displayed quite prominently on coffee powder packs.

India's apex food regulator wants to ensure that customers are aware of the volume of chicory in their preferred brew, according to two government officials and a document reviewed by Mint.

In a major overhaul for beverage labelling, the Food Safety and Standards Authority of India (FSSAI) has finalized a new mandate requiring 'prominent declarations' on the front of the pack so that blended coffee is not mistaken for 100% pure coffee. Also, the font sizes of these declarations must be proportionate to the logo dimensi...