New Delhi, July 16 -- Amid a buzzing investing environment in India, travel startups have seen capital flowing into them as the environment remains stable. Not just institutional investors, it now seems celebrities are also interested in becoming financial backers for these companies - a shift from their earlier roles that were restricted t brand ambassadors or endorsers.

High profile Indians, including actors and A-list cricketers, are betting on online travel platforms, marking a shift in how this ecosystem is being funded.

Recently, Ritesh Agarwal's Oyo raised over Rs.1,400 crore in its Series G funding round, which was not just led by venture capital firms.

According to a report by Skift, film producer and designer Gauri Khan, who ...