New Delhi, Dec. 31 -- Kitchenware and crockery companies are nudging consumers to swap plasticware for glassware, positioning it as a premium lifestyle upgrade to capitalize on the post-pandemic focus on health.

"In recent years, India has seen a clear shift towards health and sustainability. Consumers are moving towards toxin-free, durable materials and away from plastic due to rising health concerns, regulatory bans, as well as sustainability concerns," said Shreevar Kheruka, managing director and chief executive of India's largest listed kitchenware firm cc Ltd.

"There is a clear shift from plastic to glass and to healthier alternatives, which we are seeing across categories. When you give more choices to the customer, the customer t...