New Delhi, July 1 -- The war for India's paint market may see blood spill.

JSW Paints will fight "with everything we have" as it guns for the No.3 slot in India's decorative paints maker, said chairman Parth Jindal, days after his company snapped up the local business of Dulux-maker AkzoNobel for Rs.9,000 crore. The company is prepared to pay the price of competition on margins, said Jindal, as it takes on top players Asian Paints, Berger Paints India and Kansai Nerolac Paints.

"We will achieve our target of breaking into the top 3 very quickly as both companies' products become available across our combined dealer network," a confident Jindal said in Hindi on Tuesday. He was addressing media at JSW Group's headquarters in Mumbai's Band...