New Delhi, April 19 -- A pizza chain knows how to make great pizza-but running a tech support centre, processing payroll, tracking inventory, ensuring legal compliance, or managing a secure cloud network across continents? That's not its core business. So, it outsources all that to a third-party IT services firm.

That model-outsourcing the back office-put Indian tech giants like TCS, Infosys and Wipro on the global map. But there's another, increasingly popular route.

Instead of outsourcing, the pizza chain could build its own tech and support arm in India-one it fully owns and operates. That's where consulting firms like ANSR, Gloplax, Stratinfinity, and Bridgepath Innovations come in. They help global companies set up Global Capabilit...