New Delhi, Nov. 23 -- Amid the raging work-life balance debate and as Infosys co-founder NR Narayana Murthy reignited the 72-hour workweek row, two-time founder Nicole Bernard Dawes believes employees should unplug from work.

Speaking to Fortune, on success with her businesses, building her $100 million company and pushing through economic downturns, Dawes said that her employees are encouraged to have work-life balance. The reason? "They didn't sign up to be entrepreneurs".

Dawes founded two companies, Late July (a non-GMO tortilla chip brand) in 2003, which was bought for $100 million by Campbell's in 2017; and Nixie (a zero sugar, packaged soda brand) in 2018. Nixie attracted $27 million early in 2025, and its products are sold in mo...