New Delhi, Oct. 13 -- Former Apple CEO John Sculley has warned that his former employer is facing the first real threat "in many decades" in the form of ChatGPT maker OpenAI. Notably, Apple has lagged behind in its AI rollout compared to rivals like Samsung, Google, OpenAI, and others.

​The company has been relying on ChatGPT to answer many of the more complex queries asked by users to its Siri voice assistant. There have been reports of the Cupertino-based tech giant turning to Google in the future to power its revamped Siri update.

​"AI has not been a particular strength for them," Sculley said at the Zeta Live 2025 conference.

​"In the agentic era, we don't need a lot of apps; it can all be done with smart agents,"...