For news channels, a pre-election blessing in Ram temple consecration
New Delhi, Feb. 11 -- The Ayodhya Ram temple consecration ceremony on 22 January brought substantial advertising and viewership gains for news channels, particularly those focused on the Hindi heartland.
The spike was comparable to a general election counting day, media industry experts said.
While viewership, split with digital platforms (mainly YouTube), is estimated to have witnessed a spike of 10-15% on linear TV alone, advertising rates were three to four times higher, especially for mass-market brands, most of which found space on L-bands operating during the coverage of the ceremony, with news channels taking fewer ad breaks.
L-band TV advertising refers to L-shaped ads played on TV screens along with the content or programme fo...
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