New Delhi, Oct. 1 -- Bengaluru/New Delhi: Food delivery majors Zomato and Swiggy are betting big on the health wave-a push aimed at wooing India's fitness-conscious diners while padding margins. The bet is driving premiumisation on their platforms and nudging average order values higher.

Eternal Ltd, earlier known as Zomato, on Monday rolled out 'Healthy Mode', a new pilot feature that rates meals on their nutritional value. The pilot feature is currently available only in Gurugram and will be expanded to other cities in the coming months. The launch comes at a time when growth in the food delivery segment has begun to slow down.

According to a Goldman Sachs report on 1 September, Zomato's food delivery net order value (NOV) growth is e...