New Delhi, April 2 -- FMCG company GRM Overseas share price jumped over 2.5 per cent in Wednesday's trading session to Rs.283.5 from today's low of Rs.276.5 apiece on National Stock Exchange (NSE).

The FMCG stock gained after announced the launch of its latest ad campaign #RishtaMubarak to promote its premium Basmati rice brand, 10X Zarda King, starring Bollywood star Salman Khan.

"The campaign features the brand's new face, Bollywood megastar Salman Khan, whose unmatched charisma and deep-rooted connect with Indian audiences are set to elevate the brand's recognition, positioning 10X Zarda King as the undisputed choice for all authentic biryani preparations," the FMCG company said in a release dated April 2.

The company further said t...