New Delhi, Jan. 30 -- Consumer goods maker Dabur India Ltd has shrunk its cycle of strategic reviews from four years to three years citing short-term volatility in the sector as well as uncertain macroeconomic indicators, according to its top executive.

The maker of Vatika shampoo and Hajmola candy has roped in consulting firm McKinsey & Co to refine and align strategies for the next three years in line with "evolving dynamics", chief executive officer Mohit Malhotra said.

The move comes as the fast-moving consumer goods (FMCG) sector grapples with a slowdown in urban demand and new-age brands challenge incumbents.

"We typically have a four-year vision plan; we are in the seventh vision cycle exercise. We feel in this volatile macroeco...