New Delhi, June 18 -- Apparel marketplace Myntra has rolled out a revised seller fee structure, charging commissions as low as 0-1% for products priced under Rs.500 in select categories like westernwear, sports apparel, and intimate garments, marking a significant departure from its earlier flat 15-16% commission, according to two sellers with direct knowledge of the development.

The new structure appears aimed at boosting order volumes and sales frequency-especially in lower-price segments-and positions the Walmart-backed online retailer to better compete with online rivals like Meesho and Amazon, which dominate in value-driven categories. The revised rates went into effect last week.

"The new structure will encourage sellers to reduce...