New Delhi, Nov. 20 -- Flipkart-backed UPI app super.money is preparing a fresh push into buy now, pay later (BNPL) by partnering regulated banks and lenders, as it hunts for its next leg of growth beyond credit on UPI, according to two people aware of the plans.
The company is looking to compete with existing checkout-finance players such as Axio and Snapmint in the tightly contested intersection of e-commerce and lending, said the first person, asking not to be named as the product is still under development.
"Once it is fully built, the launch will have two parts," this person added. "One is to offer super.money as a checkout option on e-commerce sites, and the other is to bring an e-commerce layer inside the app itself with BNPL-styl...
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