New Delhi, Sept. 7 -- Flipkart has officially confirmed that its annual Big Billion Days sale will commence on 23 September. Ahead of the shopping festival, the e-commerce giant has begun teasing some of the major tech deals that buyers can expect, including a significant price cut on Apple's iPhone 16 Pro Max.

In a new promotional image, Flipkart hinted that last year's flagship device will be listed "from xx,xxx", effectively confirming that the price will fall below Rs.1,00,000. This marks the first time the smartphone, which debuted at Rs.1,44,900 for the 256GB variant, will be available for under one lakh rupees. The discount, however, is expected to be part of a limited-period offer, with prices likely to fluctuate as the sale prog...