New Delhi, June 26 -- A decade-old hard-boiled candy brand has crossed Rs.750 crore in annual revenue, making it the best-selling candy brand in India, its parent company said on Thursday.

Pulse, a tangy candy, was launched in 2015 by Noida-based Dharampal Satyapal Group (DS Group). Demand for the Rs.1 sweet spread like wildfire in the early days as word-of-mouth kicked in. In FY25, 7.5 billion of the candies were sold, bringing in Rs.750 crore of revenue, DS Group said.

Pulse currently holds a 19% share of India's Rs.4,000-crore hard-boiled candy market, according to DS Group. It competes with the likes of Perfetti Van Melle's Alpenliebe and ITC's Candyman brands of confectionery, apart from Parle Products' candy brands such as Melody,...