Mumbai, March 29 -- Financial influencers registered with the Association of Mutual Funds in India (Amfi) may face scrutiny from the market regulator as it continues cracking down on social media creators spreading financial misinformation.

The regulator is looking at harmonising the advertisement code for different types of Sebi-regulated entities, Tuhin Kanta Pandey, chairperson, Securities and Exchange Board of India (Sebi), told Mint on Saturday.

"I have been talking to various associations. Several things can be done in terms of rationalization, removing redundancy, in case of combining things, and sometimes combining things across regulations. For example, your advertisement code might be different for different regulations, wheth...