New Delhi, May 12 -- The HBR case, "Enabling Sales Performance and Incentive Design for Strategic Alignment of Frontline Salesforce in FMCG," focuses on how incentive structures can bridge the gap between strategy and frontline execution.

FieldAssist, a SaaS-based RTM solution partner to over 650 CPG brands across 15+ countries, has been featured in the Harvard Business Review (HBR) Case Collection.

Titled "Enabling Sales Performance and Incentive Design for Strategic Alignment of Frontline Salesforce in FMCG," the case addresses a familiar industry challenge: the disconnect between strategic intent and frontline execution.

The case study has been authored by Professor Debolina Dutta (IIM Bangalore) and Stuti Jain (MBA Student at IIM B...