New Delhi, March 7 -- Federal Bank just made history by welcoming Bollywood powerhouse Vidya Balan as its first-ever brand ambassador. This move sets progressive growth narratives for Banking in India.

Vidya, who is known for breaking stereotypes and choosing substance over glamour, brings authenticity that resonates with modern Indian consumers.

As younger consumers increasingly demand both digital convenience and meaningful brand values, Federal Bank's choice of Balan speaks volumes. She appeals across generations and geographies, from metro cities to smaller towns where the Bank is expanding its footprint.

Vidya in a recent interaction with media, said, "Federal Bank in my own personal experience is a Bank that inspires trust and he...