New Delhi, Feb. 16 -- Sports nutrition brand Fast&Up has attracted interest from venture capital firms Venturi Partners and Elev8 Venture Partners for its ongoing $70 million fundraise, two people familiar with the matter said.

The proposed $70 million round highlights rising investor appetite for preventive nutrition brands as India's wellness market scales rapidly. With deal activity accelerating across supplements and nutraceuticals, Fast&Up is positioning itself to capture growing demand for protein, hydration and clean-label products.

The company has appointed Avendus Capital as its advisor, and the process has now entered the final round of bids.

"The company had mandated Avendus as an advisor to help with the process. As a part ...