Bengaluru, March 24 -- Early-stage startups are tweaking their supply chain operations and rushing to tie up with companies including Blinkit, Zepto and Instamart to make quick commerce their primary distribution channel and accelerate sales, according to company executives and investors.

Sweet Karam Coffee, a Chennai-based snacking company, has shifted its supply chain from a centralised fulfilment model to a regional hub-based setup to speed up deliveries.

"We optimise by rationalising our SKU mix based on performance, designing fulfilment-friendly packs, and keeping logistics lean through smaller, more frequent dispatches," company co-founder Nalini Parthiban told Mint.

Baker's Dozen has set up warehouses in all major cities over th...