New Delhi, April 4 -- While many fund managers have hyped up discretionary consumption stocks, Go Fashion (India) Ltd has nosedived 46% in the past six months. The stock is also 47% below its listing price of Rs.1,310 on the NSE in November 2021.

Mutual fund ownership in the company plateaued at 25% from September to February, a sign that investor interest may be stagnating rather than gaining momentum, according to data compiled by Abhilash Pagaria, head of Nuvama Alternative & Quantitative Research. This was a slight uptick from August, when mutual funds held a 24% stake in Go Fashion, he said.

However, what has investors really worried is that there are no signs of a pick-up in same-store sales growth (SSSG) - a metric used to gauge ...