New Delhi, April 4 -- In the sprawling suburbs of Bengaluru rises El Dorado, a city of gold in legends but now an upcoming township. For developer Brigade Group which tagged its launch campaign as #StrikeGold, the name signals the rich potential of the project, the largest in the city's Bagalur special economic zone.

For India's top property developers, the art of naming a residential project has evolved from whimsical flourishes to calculated strategy. Builders, once prone to exotic but meaningless monikers, are increasingly crafting titles that resonate with location, design, and target clientele. The transition reflects a maturing market, where Mumbai's Prestige Nautilus aims to signal status, while DLF's floral series, like The Dahli...