New Delhi, July 15 -- Meta has announced that it is cracking down on 'unoriginal' content on Facebook in a bid to "protect and elevate creators sharing original content". The move comes shortly after YouTube implemented a similar policy that demonetises content deemed "repetitious" or "inauthentic".

In a blog post outlining its new policy, Meta stated that it has launched a long-term initiative to make the Facebook Feed more relevant and to support authentic creators by targeting "spammy content". The company noted that it has taken action against 500,000 accounts engaged in spammy behaviour or fake engagement by demoting their comments and reducing the distribution of their content to prevent these accounts from monetising.

Meta also r...