MUMBAI, Feb. 11 -- A recent excise duty hike on cigarettes has rattled tobacco stocks, with investors bracing for margin pressure, potential volume erosion and a possible surge in illicit trade, even as underlying demand remains sticky.

An additional excise duty on cigarettes and other tobacco products, over and above the highest 40% goods and services tax (GST) rate, took effect on 1 February. As a result, cigarette prices have increased by Rs.22-25 per pack of 10 sticks.

Shares of ITC Ltd, the country's largest cigarette maker, have fallen 21% since the excise duty hike was announced on 31 December 2025, while Godfrey Phillips India Ltd is down 22% since the announcement.

The selloff reflects concern that higher prices will squeeze m...