New Delhi, May 19 -- Emami Ltd is focusing more on new categories-rebranding and ramping up its presence in faster channels like e-commerce and quick commerce. But for all of this to yield meaningful results, demand needs to pick up amid a softer inflation outlook and rural rebound.

But summer, typically a good quarter for Emami, has started on a patchy note. April and May brought unseasonal rains, denting demand for core summer products such as talc powders, especially in the weather-sensitive southern and eastern states; although oils fared slightly better.

Still, the March quarter (Q4FY25) wasn't a washout with consolidated sales up 8% year-on-year to Rs.960 crore. Domestic net sales were up 9% and volume by 5%. Rural India held up, ...