New Delhi, May 17 -- Elon Musk is back as "Emperor Kekius Maximus" on X. Following the name change on his X account, the price of Kekius Maximus meme coin surged by over 145 percent.

The Kekius Maximus's rate was 145 percent higher as of 8:45 am on Saturday (IST), as per projections seen on CoinMarketCap.com. The rates increased by over 273 percent around 9:15 am.

This happened after Elon Musk changed his name on X, yet again, to old moniker "Kekius Maximus" on Friday, May 17, 2025 - indirectly promoting Ethereum (ETH)-based memecoin KEKIUS.

Musk changed his profile picture too. It showed him in an armour, with "Emperor Kekius Maximus" written on the picture.

The last time Musk had changed his name on the social media platform was in ...