Mumbai, Sept. 6 -- Direct-to-home (DTH) service providers are losing subscribers and revenue as consumers switch to over-the-top (OTT) platforms that offer on-demand viewing and portability.

Three of the four DTH operators-market leader Tata Play Ltd, Sun Direct TV Pvt. Ltd and Dish TV India Ltd-reported a decline in revenue in FY25, while Airtel's Bharti Telemedia Ltd's top line grew 5%.

"Since 2021, the pay DTH subscriber base has witnessed a decline of over 7 million, with the migration to OTT services emerging as the primary catalyst," said Chandrashekar Mantha partner, media and entertainment sector leader at Deloitte India. "The appeal of on-demand viewing, coupled with a broader variety of content, has fundamentally shifted consu...