New Delhi, April 20 -- Indians turn into Shania Twain belting out That don't impress me much every time they are pitched a vacuum cleaner for everyday cleaning needs. Indian households have always relied on domestic help for the everyday jhaadu-pocha routine, and this hasn't changed. So who actually needs vacuum cleaners is a fundamental question to ask before we dive into the market for these gadgets.

Even though we've seen the market growing since the pandemic, especially with the popularity of cordless vacuums from Dyson, they are mostly relegated to occasional self-cleaning needs or used for periodic deep cleaning plans. Dry vacuuming minus wet mopping isn't particularly appealing in the Indian context. And, of course, busy, working ...