New Delhi, Nov. 28 -- Dreame is usually the name you see on robot vacuums, mops and air gadgets. It is the brand that moves quietly around the house in the background. Now it wants to sit right in front of you. The company has stepped into TVs with new Mini LED models, and it is clearly not treating this as a side hobby. Think about how most TV upgrades go. You bring home a thin new screen, play your favourite movie and within minutes someone says, "The picture is nice, but the sound feels flat." Then starts the second round of shopping for a separate soundbar, extra cables and more clutter on the TV unit. Dreame is trying to skip that entire second stage.

Its first big play is the Dreame TV S100. From the front, it just looks like a cle...