New Delhi, Nov. 6 -- Does your washing machine really need AI? That's the question echoed on all listings where "artificial intelligence" is now stamped on everything from entry-level front-loaders to premium models from LG, Samsung, and IFB. Let's cut through the marketing static and look at what AI really does for your laundry and whether it's essential or just the industry's latest hook.

Start with the claims: LG advertises its "AI Direct Drive" as a system that detects fabric type and load weight, then tweaks the wash motion for each cycle. Samsung's Bespoke AI range pushes even further, promising automatic detergent dosing, personalised cycle recommendations, and even Wi-Fi integration that lets you start or monitor a wash from your...