New Delhi, July 10 -- In the very near future, the most influential demographic in India's active financial ecosystem will be Generation Z. As of 2025, India's Gen Z population (born ~1997-2012) is estimated at around 380 million, making up nearly 26% of the country. Of these, approximately 317 million are aged 18 and above, forming a massive segment of digitally native, financially active individuals whose expectations from financial services are shaped by seamless, secure, and tech-driven experiences.

These are cohorts that have grown up surrounded by automation, digitisation, and an unwavering focus on customer experience. For them, digital interaction is second nature from education to entertainment, from ordering food to shopping fo...